When Is A Search Engine Not A Search Engine?

Question - when is a search engine not a search engine? Answer - when it's an answer engine. it is important to understand the difference, understand what potential customers are looking for and decide on your tactics accordingly. Are prospects looking for a quick...

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A New Small Business Website – Is it really necessary

When trying to take your business to the next level don’t believe the ‘all you need is a new small business website’ hype. A new website could make a huge difference, but it might not. As a stand-alone item, a new (or updated) website can be a complete waste of time...

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Build A Joined Up marketing Process

Don’t shoot the messenger but the latest small business marketing tactic you may have heard about won’t work. Now I have that off my chest let me clarify that statement – it will not work in isolation. Only a joined-up local marketing process will produce the required...

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8 Key Small Business Marketing Ideas

So what is the small business marketing process? What specific steps are required to raise the profile of a business in its local area and increase enquiries and sales?  Before a quick summary of the main options let’s assume the basics are in place. If they are...

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Dominate Page1 Google In Your Local Area

For small businesses whose customers primarily search for services online being found on the major search engines is all important. Google has by far the highest market share but how can a small local business dominate page 1? Type in any location based search term...

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What Is Local Marketing?

There are many definitions but basically, local marketing is about targeting a specific group of prospects in a restricted geographical area.  For any business focused on local marketing potential customers are: Those who are likely to search for a local provider of...

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How To Promote A Local Business

What's the best way to promote a local business? There is an excellent marketing book that breaks marketing down into four key elements. Awareness, Affordability, Accessibility and Acceptability. If your potential customers are not aware your business exists and what...

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How To Get More Customers – There Is No Silver Bullet

In our humble opinion, a simple method to get more customers in days or weeks does not exist. It will take time and effort to get the new customers your business needs. There is no secret silver bullet. You may have attended the latest social media workshop – tried it...

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There Is No Such Thing As Best Practice Digital Marketing

If you come across a supplier using the term best practice digital marketing I suggest it is time to stop listening and politely show them the door. There is no such thing as ‘best practice’.  Using the ‘Best Practice’ phrase is condescending (at best). It is used to...

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