What Is Local Marketing?

There are many definitions but basically, local marketing is about targeting a specific group of prospects in a restricted geographical area.  For any business focused on local marketing potential customers are: Those who are likely to search for a local provider of...

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How To Promote A Local Business

What's the best way to promote a local business? There is an excellent marketing book that breaks marketing down into four key elements. Awareness, Affordability, Accessibility and Acceptability. If your potential customers are not aware your business exists and what...

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How To Get More Customers – There Is No Silver Bullet

In our humble opinion, a simple method to get more customers in days or weeks does not exist. It will take time and effort to get the new customers your business needs. There is no secret silver bullet. You may have attended the latest social media workshop – tried it...

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There Is No Such Thing As Best Practice Digital Marketing

If you come across a supplier using the term best practice digital marketing I suggest it is time to stop listening and politely show them the door. There is no such thing as ‘best practice’.  Using the ‘Best Practice’ phrase is condescending (at best). It is used to...

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