As may be expected the answer to the question of how much should a new website cost is not straightforward and depends on a number of factors. That said, we will try to deliver best estimates based on the website platform and the level of website complexity.
Before we get into the detail perhaps we can save you some money? It may be you do not need a website at all? Before deciding on a new website, technology, design, layouts, costs and potential suppliers there are several important issues to consider.
Think About Your Strategy
It is important to re-visit your business plan to ensure that whatever you create fits with that plan and delivers on your business objectives. What are your key messages? Prospects are not generally interested in ‘welcome to our website’ statements or a company history. They want you to get to the point, in plain language, and to do it in as few words as possible.
What Do You Hope The Website Will Achieve
What would you like your website to achieve? Do you want a brochure site that builds authority and your brand or is your prime objective to obtain quality leads for your sales department to chase down? Try not to get caught somewhere between the two and make a firm decision on one or the other.
A Website May Not Be The Best Option
Really think about your business, what you want to achieve and the other options available before investing in a website. For example if you are a local plumber it may be far better to have a strong Google Local listing than try to compete for a spot on page 1 Google with the nationals, the major directories and those prepared to invest heavily in SEO.
Remember To Keep something back for SEO (or PPC)
On the subject of SEO remember a website is of little use if it cannot be found when a prospect types a relevant search phrase into a search engine. To compete for that all important page 1 position then something will have to be spent on SEO or PPC.
Do As Much As You Can In House
Both to keep costs down and to ensure there are no misunderstanding it is worthwhile spending some time thinking about the keywords that best describe your business. What is a prospect likely to type into a search engine when searching for your goods or services?
Write out key statements and think about the information that absolutely has to be on your website and how it all links together. Collect relevant photography you own or source stock photography (making sure you do not breach copy write) that you would like on your site.
Build A Solid Brief For Your Website Supplier
The above maximises the chances that misunderstandings will be avoided and that your website designer delivers a website that covers your key messages, it also minimises costs. Although design is important it is essential to make it clear up front that the design should not slow the site down or detract from the message and objectives.
It should be made clear that any website delivered must be SEO friendly and fully updateable via a robust (and simple) content management system (CMS). Check your website supplier carefully, it is best to avoid one man bands who may well go out of business or move on causing you a problem if there are any technical issues or major changes required.
What Should A Website Cost
As a rough guideline a simple website build on the WordPress platform is more than adequate for most small businesses and should cost anywhere between GBP(£) 400 and (£)700. For more complex requirements or simple e-commerce sites this may rise to between GBP(£)1,000 and (£)2,000.
The two other most common website build technologies are Drupal and Joomla. These tend to lend themselves to more complex websites, with more functionality than WordPress but tend to be more expensive as a result. For a simple website be prepared to pay in excess of £750 with more complex designs costing up to GBP(£) 5,000, sometimes more, for special functionality.
There are also many, so called, website builder packages available from Yell, 1&1 and many others. These may appear cheap options but nowhere is it more true that you get what you pay for. If you would like your business website to look almost exactly the same as many others and you don’t mind becoming frustrated with what you can, and cannot, achieve then go ahead.
Thinking through your objectives and preparing properly can save you an awful lot of time and money in your website design process. It can also lead you to the point you may have a reasoned conversation with your website design company on what the best build package and cost level may be best for you.
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