NEWS: Google Local Search Rankings – From Pigeon To Possum

If you have noticed changes in your Google local search rankings recently it may be as a result of a major update to the ranking algorithm in early September 2016.

This is the first major update to the Google local search algorithm since the so called ‘Pigeon’ update of 2014. Early evidence appears to show the update only affects the 3 pack (not organic results) and was intended to take out spam results.

Nicknamed ‘Possum’ the update appears to have impacted on some businesses with multiple offices that the algorithm finds it difficult to distinguish. It also appears to have helped businesses with a location based keywords (City / Town name) that are located outside the city limits and / or more than 10 miles from the centroid.

The full impact of the update is still under review so it is worth keeping an eye on the local search ranking for your business over the coming weeks. Also, watch this space for more news.

Author: admin

Phil Smith is a experienced marketer who writes about a number of subjects including local marketing, small business marketing, strategy and business growth Phil has owned and run Striga Consulting since 2008.Contact Phil at or call 01670 513378. Striga consulting operates in the North East of England including Tyne and Wear, Durham and Northumberland.