NEWS – Of A Google Update Plus A Short Rant

You may have read some chatter about an update to the Google search algorithms over recent weeks (it was jokingly christened FRED). Bit of a strange one this as Google denied any update had taken place initially but later (sort of) confirmed it.

The update was sometime around 7th / 8th March so if you have noticed a drop in rankings, and more importantly traffic to your site, at or around this date it could be as a result of the update. According to Barry Schwarz, who tracks these things closely the update appears to have targeted poor quality sites populated with more than an average number of Ads.

Now here’s the problem, there may (or may not) have been a major update to the search algorithms that may (or may not) have impacted on the traffic to your site but how do you really know. Was the drop due to the update or one of the other (could be as many as 200) factors that impact on a site position in Google search.

Much of the talk about algorithm updates is irrelevant to the average business website owner. It is best just to ignore the chatter and continue to implement best practice. It may not be quick, but it is safer and much more likely to deliver results in the medium to long term


Author: admin

Phil Smith is a experienced marketer who writes about a number of subjects including local marketing, small business marketing, strategy and business growth Phil has owned and run Striga Consulting since 2008.Contact Phil at or call 01670 513378. Striga consulting operates in the North East of England including Tyne and Wear, Durham and Northumberland.