I have been a marketer since the mid 1990’s and involved in digital marketing since the early 2000’s. Until 2008 all my experience was in high tech B2B markets working for SME’s and start ups. How is that relevant to me you ask – But there’s more…..
In 2008 I decided to branch out on my own. The concept – Help small and micro business owners with business strategy and growth. Great in theory but not so easy in practice.
Managing Is NOT Doing
As a new business I needed to promote my services at minimal cost. I understood websites, paid Ads, social media, SEO and analytics at a top level but I didn’t have the hands on experience.
So, I embarked on a crash course to develop my digital marketing skills and marketing process. I have been developing those skills for the past twelve years.
From Strategy To Business Development
As my skill set developed I started advising small businesses on how to generate more high quality enquiries. This business started in 2012 and continues under the ‘FindMoreLocalCustomers’ trading name today.
To smooth out the inevitable peaks and troughs in any advice type business I used my digital marketing skills to build small online businesses. Starting with affiliate marketing, then owned product sales. Some of these businesses I continue to run today.