I have been a marketer since the mid 1990’s and involved in digital marketing since the early 2000’s. Until 2008 all my experience was in high tech B2B markets working for SME’s and start ups. How is that relevant to me you ask – But there’s more…..
In 2008 I decided to branch out on my own. The concept – Help small and micro business owners with business strategy and growth. Great in theory but not so easy in practice.
Managing Is NOT Doing
As a new business I needed to promote my services at minimal cost. I understood websites, paid Ads, social media, SEO and analytics at a top level but I didn’t have the hands on experience.
So, I embarked on a crash course to develop my digital marketing skills and marketing process. I have been developing those skills for the past twelve years.
From Strategy To Business Development
As my skill set developed I started advising small businesses on how to both generate more leads and retain existing customers for longer. Most of my clients worked in specific locations with a local customer base. They included everything from tree surgeons to law firms. I still work with legal and financial services clients today.
In parallel I started building affiliate marketing businesses. This required hands-on skills in marketing campaign development, website development, search engine optimisation and paid ads. Some of these businesses continue.
So that’s me. A small business owner with over ten years experience of business support, online marketing and local marketing. To learn more call 07716 871892.