Small Business Directories – An Overview.
Is it worth the time and effort to list a small business in one (or more) UK small business directories? In this post, we discuss the major points for and against. Some business directory listings are free while others charge for add or services. Remember the free...
Small Business Networking – Is It Worth The Effort?
Will networking events work for you and your small business? In my experience, it very much depends on your personality and, to a large extent, luck. There are many different types of networking events. Some are relaxed, some are very rigid in the...
Do I Need Google Analytics?
In this post, we give a quick overview of Google analytics and its close cousin Google search console. We then outline when you do need Google analytics and when it is not worth your time and trouble. We finish with a short overview of where you...
An Overview of Facebook For Small Business
The first question to ask yourself is are your potential customers using Facebook. You may think not but remember your prospects are probably not using Facebook to search for a product or service. They are using it for some other purpose and could...
Don’t Neglect Offline Marketing
There is a danger of concentrating too much on digital marketing and forgetting what offline marketing has to offer. I am not suggesting digital marketing does not have a place but I happen to believe offline also has a part to play. Market Review...
Using Content To Build Credibility
In risk-averse markets, supplier credibility is a key distinguishing factor. This post suggests four ways a business can use content to build credibility. Four factors that influence the credibility of a supplier are: Social proof. The quality of...
Google Ads – An Introduction
What follows is only a brief introduction to Google Ads. Please don’t dive into online advertising until you have a thorough grasp of how each Ad type works and how it fits (or not) with your business. Fail to do so and you could spend a lot, for...
Small Business Failure – An Alternative View
If your business is struggling or (worse still) you have recently been through a small business collapse don’t be too hard on yourself. Let me let you in on a dirty little secret, there are plenty of people who make a substantial long term living...
Small Business Social Media Marketing – An Overview
Is small business social media marketing really worth the time and effort? Does it deliver tangible results that matter such as sales, or at the very least enquiries? It seems every conference and exhibition has a slot allocated to a speaker...
Don’t Underestimate The Value Of Your Small Business Reputation
Building a consistent small business lead generation process is a marathon, not a sprint. It is all too easy to get impatient and inject a pushy sales message or two but that is usually a mistake. Your hard-won small business reputation can be...
No Such Thing As Best Practice Digital Marketing.
If you come across a supplier using the term ‘best practice digital marketing’ I suggest it is time to stop listening and politely show them the door. There is no such thing as ‘best practice’. Using the ‘Best Practice’ phrase is condescending (at...
8 Small Business Marketing Ideas
So what is the small business marketing process? What specific steps can you take to raise the profile of a business in its local area and increase enquiries and sales? There are several potential options. But before diving in let’s assume the...
When Is A Search Engine Not A Search Engine?
Question – when is a search engine not a search engine? Answer – when it’s an answer engine. It is important to understand the difference. Understand what potential customers are looking for and decide on your tactics accordingly. Are prospects...