The Value of SEO To Small Businesses
What is the value of SEO to small businesses? Does the effort (and cost) deliver an acceptable return? That’s the question we try to answer in this post. We don’t cover local SEO here. That’s a related (but different) approach covered elsewhere on this blog. The first...
Small Business Social Media Marketing – An Overview
Is small business social media marketing really worth the time and effort? Does it deliver tangible results that matter such as sales, or at the very least enquiries? It seems every conference and exhibition has a 30-minute slot allocated to a...
Website Or Google My Business – How To Decide
Is it best to spend time on building a small business website or a Google My Business listing? You may feel you do not have the time and resources to focus on both. Unfortunately, it’s not quite that easy as failure to have one will impact on the...
A New Small Business Website – Is it really necessary
When trying to take your business to the next level don’t believe the ‘all you need is a new small business website’ hype. A new website could make a huge difference, but it might not. As a stand-alone item, a new (or updated) website can be a...
8 Key Small Business Marketing Ideas
So what is the small business marketing process? What specific steps are required to raise the profile of a business in its local area and increase enquiries and sales? Before a quick summary of the main options let’s assume the basics are in...
Dominate Page1 Google In Your Local Area
For small businesses whose customers primarily search for services online being found on the major search engines is all important. Google has by far the highest market share but how can a small local business dominate page 1? Type in any location...
What Is Local Marketing?
There are many definitions but basically, local marketing is about targeting a specific group of prospects in a restricted geographical area. For any business focused on local marketing potential customers are: Those who are likely to search...
How To Promote A Local Business
What's the best way to promote a local business? There is an excellent marketing book that breaks marketing down into four key elements. Awareness, Affordability, Accessibility and Acceptability. If your potential customers are not aware your...