AI Driven Tools For Small Business – Graphics

AI Driven Tools For Small Business – Graphics

Small businesses often grapple with creation of promotional materials, hindered by the need for specialised graphic and image creation skills. This article delves into the typical small business promotion process, highlighting the crucial role of graphic and image...

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A Small Business Customer Retention Process

A Small Business Customer Retention Process

Maximising customer retention is essential for long-term success and sustainability of a small business. Building strong, lasting relationships with customers can lead to repeat business, positive word-of-mouth and increased profitability. You have...

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How To Build A Small Business Content Plan

How To Build A Small Business Content Plan

Unless your small business relies on referral alone, to survive you will need to keep existing customers engaged and replace those that do leave. If you want to do more than survive and grow your business, you will need to keep finding new...

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Rethinking the Value of Small Business Blogging

Rethinking the Value of Small Business Blogging

Blogging has long been touted as a cornerstone of small business marketing. Advocates argue that a consistent and well-crafted blog can significantly impact a small business's success. This article aims to challenge the prevailing assumptions and...

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What Is Local SEO And Why It’s Important

What Is Local SEO And Why It’s Important

In a competitive marketplace, it's hard for local businesses to stand out. With many consumers turning to search engines to find local products and services, implementing effective local SEO strategies is increasingly important. In this post, we...

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How To Increase Small Business Awareness

How To Increase Small Business Awareness

In this article, we will explore various strategies that small businesses can employ to drive awareness in their local area. We will discuss the importance of understanding your target audience and utilising online and offline marketing tactics to...

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Identifying Your Small Business Target Audience

Identifying Your Small Business Target Audience

Identifying your small business target audience is crucial. Poor audience targeting can be fatal for a new business. For established businesses, failure to identify the right target audience will result in wasted marketing spend and slow growth. To...

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Small Business Email Marketing – An Introduction

Small Business Email Marketing – An Introduction

When planned and delivered effectively, small business email marketing fosters customer engagement and capitalises on sales opportunities. It offers a rapid and cost-effective means of establishing seamless communication with existing customers. It...

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What Is Local Marketing?

What Is Local Marketing?

There are many definitions of what is local marketing. In principle, it is obvious, it is marketing only to customers located within a defined radius of the business location. Simple, well yes, except this definition fails to define marketing. It...

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Small Business Strategy3 – The Way Forward

Small Business Strategy3 – The Way Forward

In part one of this series on small business strategy, we defined what is strategy (and what it’s not) and how to set goals. In part 2, we covered objectives and how to overcome obstacles preventing you from achieving those objectives. Now to deal...

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