Using Content To Build Credibility
In risk-averse markets, supplier credibility is a key distinguishing factor. This post suggests four ways a business can use content to build credibility. Four factors that influence the credibility of a supplier are: Social proof. The quality of information...
Google Ads – An Introduction
What follows is only a brief introduction to Google Ads. Please don’t dive into online advertising until you have a thorough grasp of how each Ad type works and how it fits (or not) with your business. Fail to do so and you could spend a lot, for...
Small Business Failure – An Alternative View
If your business is struggling or (worse still) you have recently been through a small business collapse don’t be too hard on yourself. Let me let you in on a dirty little secret, there are plenty of people who make a substantial long term living...
Small Business Social Media Marketing – An Overview
Is small business social media marketing really worth the time and effort? Does it deliver tangible results that matter such as sales, or at the very least enquiries? It seems every conference and exhibition has a slot allocated to a speaker...
Don’t Underestimate The Value Of Your Small Business Reputation
Building a consistent small business lead generation process is a marathon, not a sprint. It is all too easy to get impatient and inject a pushy sales message or two but that is usually a mistake. Your hard-won small business reputation can be...
No Such Thing As Best Practice Digital Marketing.
If you come across a supplier using the term ‘best practice digital marketing’ I suggest it is time to stop listening and politely show them the door. There is no such thing as ‘best practice’. Using the ‘Best Practice’ phrase is condescending (at...
8 Small Business Marketing Ideas
So what is the small business marketing process? What specific steps can you take to raise the profile of a business in its local area and increase enquiries and sales? There are several potential options. But before diving in let’s assume the...
When Is A Search Engine Not A Search Engine?
Question – when is a search engine not a search engine? Answer – when it’s an answer engine. It is important to understand the difference. Understand what potential customers are looking for and decide on your tactics accordingly. Are prospects...
Integrated Marketing Campaigns vs The Ad-Hoc Approach.
Spending money on ad hoc marketing in a short term push to make sales is unlikely to succeed. Following the latest and greatest marketing trend because everyone seems to be doing it is often not the best idea. It may take longer, it may take more...
Is SEO Worth The Effort For Small Business?
We are often asked is SEO worth the effort for small businesses. In our opinion, it depends on the target audience (local or national), the market and the level of competition. What Is SEO You want someone to make contact to discuss (better still...
What Is Google My Business?
The challenge for many small businesses with a local customer base is how to secure more sales without relying completely on referrals and repeat work. In this post, we discuss one key element of any local business marketing plan a Google my...
Do You Really Need A New Website?
When trying to take your business to the next level don’t believe the ‘all you need is a new small business website’ hype. A new website could make a huge difference, but it might not. As a stand-alone item, a new (or updated) website can be a...
Small Business Branding – Worth The Effort?
If you are involved in website development or creating flyers or brochures there will be decisions to be made on colour and design. This often leads to a discussion on ‘brand identity.’ But what is Branding and is it worth the time and effort for a...