Small Business Branding – Is It Worth It?
If you are involved in website development or creating flyers or brochures there will be decisions to be made on colour and design. This often leads to a discussion on ‘brand identity.’ But what is Branding and is it worth the time and effort for a small business?...
Do I need Google Analytics?
In this post, we give a quick overview of Google analytics and its close cousin Google search console. We then outline when you do need Google analytics and when it is not worth your time and trouble. We finish with a short overview of where you...
The Value of SEO To Small Businesses
What is the value of SEO to small businesses? Does the effort (and cost) deliver an acceptable return? That’s the question we try to answer in this post. We don’t cover local SEO here. That’s a related (but different) approach covered elsewhere on...
Small Business Social Media Marketing – An Overview
Is small business social media marketing really worth the time and effort? Does it deliver tangible results that matter such as sales, or at the very least enquiries? It seems every conference and exhibition has a 30-minute slot allocated to a...
Website Or Google My Business – How To Decide
Is it best to spend time on building a small business website or a Google My Business listing? You may feel you do not have the time and resources to focus on both. Unfortunately, it’s not quite that easy as failure to have one will impact on the...
UK Small Business Directories – Are They Worth The Effort?
Is it worth the time and effort to list a small business in one (or more) UK small business directories? In this post, we discuss the major points for and against. Some business directory listings are free while others charge for add or services....
Small Business Failure – It’s All In The Mind
If your business is failing or (worse still) you have recently been through a small business collapse don’t be too hard on yourself. Let me let you in on a dirty little secret there are plenty of people who make a substantial long term living out...
The Power Of Word Of Mouth Marketing
How effective is word of mouth marketing for small businesses? If performed correctly and consistently we suggest it is the most effective marketing a small business can employ. It may not deliver all the new prospects a business needs each month...
4 Small Business Marketing Myths
There are many small business marketing myths that continue to be peddled online. Perhaps the myths come from those who know no better. Or it could be based more on the vested interests involved. Whatever the reason any small business falling for...
When Is A Search Engine Not A Search Engine?
Question - when is a search engine not a search engine? Answer - when it's an answer engine. it is important to understand the difference, understand what potential customers are looking for and decide on your tactics accordingly. Are prospects...
A New Small Business Website – Is it really necessary
When trying to take your business to the next level don’t believe the ‘all you need is a new small business website’ hype. A new website could make a huge difference, but it might not. As a stand-alone item, a new (or updated) website can be a...
Build A Joined Up marketing Process
Don’t shoot the messenger but the latest small business marketing tactic you may have heard about won’t work. Now I have that off my chest let me clarify that statement – it will not work in isolation. Only a joined-up local marketing process will...
8 Key Small Business Marketing Ideas
So what is the small business marketing process? What specific steps are required to raise the profile of a business in its local area and increase enquiries and sales? Before a quick summary of the main options let’s assume the basics are in...