So what is the small business marketing process? What specific steps are required to raise the profile of a business in its local area and increase enquiries and sales?  Before a quick summary of the main options let’s assume the basics are in...

For small businesses whose customers primarily search for services online being found on the major search engines is all important. Google has by far the highest market share but how can a small local business dominate page 1? Type in any location...

There are many definitions but basically, local marketing is about targeting a specific group of prospects in a restricted geographical area.  For any business focused on local marketing potential customers are: Those who are likely to search...

What's the best way to promote a local business? There is an excellent marketing book that breaks marketing down into four key elements. Awareness, Affordability, Accessibility and Acceptability. If your potential customers are not aware your...

In our humble opinion, a simple method to get more customers in days or weeks does not exist. It will take time and effort to get the new customers your business needs. There is no secret silver bullet. You may have attended the latest social media...

The challenge for many small businesses with a local customer base is how to secure more sales without relying completely on referrals and repeat work. In this post, we discuss one key element of any local business marketing plan a Google my...

If you come across a supplier using the term best practice digital marketing I suggest it is time to stop listening and politely show them the door. There is no such thing as ‘best practice’.  Using the ‘Best Practice’ phrase is condescending (at...