Build A Small Business Marketing Process

Build A Small Business Marketing Process

Don’t shoot the messenger, but the brutal truth is you need a small business marketing process and that takes consistent work over many months. The latest and greatest single marketing tactic, you may have read about, that (allegedly) delivers...

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Small Business Strategy – Part2

Small Business Strategy – Part2

In part2 of the small business strategy guide, we cover: Objectives. Roadblocks. The standard strategy process and why it fails. The market analysis process. Value chain. Analysis – the key steps. The deliverable. The need. The competition. The...

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Small Business Word Of Mouth Marketing

Small Business Word Of Mouth Marketing

How effective is word of mouth marketing for small businesses? If performed consistently, I suggest it is the most effective marketing a small business can employ. It may not deliver all the required new prospects each month, but it should be part...

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Website Content – Define Its Purpose

Website Content – Define Its Purpose

The first step before embarking on any website development exercise is to define its primary purpose. It could be to build credibility to aid client retention, or it may be a lead generation tool. Define the purpose of each piece of content you...

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SEO For Small Business Explained

SEO For Small Business Explained

Welcome to Part 2 of SEO for small business. In part 1 we covered What is SEO? Challenges to address. Will SEO work for your small business. In this part we cover: The internet and the worldwide wide web. Search Engines – The Basics. Page Ranking –...

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Small Business Directories – An Overview.

Small Business Directories – An Overview.

Is it worth the time and effort to list a small business in one (or more) UK small business directories? In this post, we discuss the major points for and against. Some business directory listings are free while others charge for add or services....

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Small Business Networking – Is  It Worth The Effort?

Small Business Networking – Is It Worth The Effort?

Will small business networking events work for you? In my experience, it very much depends on your personality and, to a large extent, luck. There are many different types of small business networking events. Some are relaxed, some are very rigid...

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Do I Need Google Analytics?

Do I Need Google Analytics?

In this post, we give a quick overview of Google analytics and its close cousin Google search console. We then outline when you do need Google analytics and when it is not worth your time and trouble. We finish with a short overview of where you...

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An Overview of Facebook For Small Business

An Overview of Facebook For Small Business

When deciding if marketing on Facebook will help your small business, the first question to ask yourself is are your potential customers using Facebook. You may think not, but remember your prospects are probably not using Facebook to search for a...

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Don’t Neglect Offline Marketing

Don’t Neglect Offline Marketing

There is a danger of concentrating too much on digital marketing and forgetting what offline marketing has to offer. I am not suggesting digital marketing does not have a place but I happen to believe offline also has a part to play. Market Review...

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Using Content To Build Credibility

Using Content To Build Credibility

In risk-averse markets, supplier credibility is a key distinguishing factor. This post suggests four ways a small business can use content to build credibility. Four factors that influence the credibility of a supplier are: Social proof. The...

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