The Value of SEO To Small Businesses

The Value of SEO To Small Businesses

What is the value of SEO to small businesses? Does the effort (and cost) deliver an acceptable return? That’s the question we try to answer in this post. We don’t cover local SEO here. That’s a related (but different) approach covered elsewhere on this blog. The first...

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8 Key Small Business Marketing Ideas

So what is the small business marketing process? What specific steps are required to raise the profile of a business in its local area and increase enquiries and sales?  Before a quick summary of the main options let’s assume the basics are in...

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Dominate Page1 Google In Your Local Area

For small businesses whose customers primarily search for services online being found on the major search engines is all important. Google has by far the highest market share but how can a small local business dominate page 1? Type in any location...

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What Is Local Marketing?

There are many definitions but basically, local marketing is about targeting a specific group of prospects in a restricted geographical area.  For any business focused on local marketing potential customers are: Those who are likely to search...

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How To Promote A Local Business

What's the best way to promote a local business? There is an excellent marketing book that breaks marketing down into four key elements. Awareness, Affordability, Accessibility and Acceptability. If your potential customers are not aware your...

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How To Get More Customers – There Is No Silver Bullet

In our humble opinion, a simple method to get more customers in days or weeks does not exist. It will take time and effort to get the new customers your business needs. There is no secret silver bullet. You may have attended the latest social media...

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What Is Google My Business

The challenge for many small businesses with a local customer base is how to secure more sales without relying completely on referrals and repeat work. In this post, we discuss one key element of any local business marketing plan a Google my...

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There Is No Such Thing As Best Practice Digital Marketing

If you come across a supplier using the term best practice digital marketing I suggest it is time to stop listening and politely show them the door. There is no such thing as ‘best practice’.  Using the ‘Best Practice’ phrase is condescending (at...

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