Marketing Resources

A random list of marketing books, guides, blogs and websites I have found useful over the years. To make the list more relevant to the small business owner I have removed the more high level, detailed resources.

Small business marketing guides and resources are classified under the following headings:

Adwords(Google), Analytics, SEO Audit, Branding, Case Studies, Competition, Directories, Design, Email marketing, Facebook, Facebook Ads, Google My Business, Hosting, Information Retrieval, Link Building, Search Engine Optimisation, LinkedIn, LocalSEO, Pricing, Reviews, Social Media, Strategy, Webinar/Seminar, Website, YouTube

The usual warnings apply. links to external websites are provided solely for informational purposes. We do not have control over the content or nature of these external websites and, therefore, cannot be held responsible for their content, availability, or any potential damages resulting from accessing or using them.

Please be aware that the inclusion of links does not imply endorsement or approval of the content, products, services, or opinions presented on those external websites. Users are encouraged to exercise caution and perform their own research before relying on any information or resources found on external sites.

AUDIT (SEO)

Resources

SEO & Backlink audit overview – Its long, but a good starting point

SEO Audit overview – Slideshow – (Start at page 17)

Technical SEO Checklist – Detailed and some points are out of date but remains useful as a checklist

Audit Tools – Google Lighthouse Guide – Site Speed ++

Audit Tools – Deepcrawl – Detailed guide

Audit Tools – Beginners Guide To ScreamingFrog – Overall website audit tool

Audit Tools – Guide To ScreamingFrog

Audit Tools – Various site speed Audit tools

Implementing the recommendations from an audit may not deliver the results you expect

HOSTING

Resources

Host speed comparison

 

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